Digital Indoor
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Digital Indoor
Outdoor Digital Signage Versus Indoor – Content Differences
Many people assume that outdoor digital signage screens seen along the high street, roadside or outside public buildings, are the same as the indoor displays seen in shopping malls, retail stores.
And many outdoor digital signage screens are just the same indoor commercial screens housed in protective LCD enclosures which prevent the weather elements from damaging the screen. LCD enclosures also have climatic controls to ensure the screens don't overheat or freeze in cold temperatures.
But there are other essential differences when it comes to an outdoor digital signage campaign when compared to using indoor screens and many of these differences can govern the way content should be displayed in an outdoor location.
Indoor content doesn't neccessarily translate to an outdoor location
View Time
When we are meandering around a shopping centre and come across a digital display, our eyes may wonder onto it for several seconds before we make a decision if the content is relevant to us or not. However, people travel about faster in an outdoor location.
Not only do commuters walk at a quicker pace (which accelerates in bad weather) many outdoor displays are positioned so vehicle passengers can view the content when they pass. For these reasons the view time of an outdoor digital signage is a lot less and content needs to take this into account ensuring that the relevant information is always on screen regardless of what transitions or images are being displayed.
Complicated and lengthy advertisements are completely ineffective in an outdoor location so outdoor content needs to be bold, simple and to the point.
Fonts and colours
Outdoor displays have to cope with bright sunshine which can affect how content looks in an outdoor location. Colours and content that works well indoors may not look so vibrant or noticeable in an outdoor location.
Different colours work better in outdoor locations than they do indoors so ensuring the colours you choose are not only vibrant enough to be noticed but also ensuring they don't colour clash is important.
And the same can be said for fonts. Many fonts that look great under optimum lighting are not so clear in daylight or during the night when the LCD is the main source of light. Font sizes, often need to be larger too otherwise content can be difficult to read.
About the Author
Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.
Are there any coupon codes for RCA ANT1650 Flat Digital Amplified Indoor TV Antenna?
Where can I find a coupon code for RCA ANT1650 Flat Digital Amplified Indoor TV Antenna
I live in San Jose, 95112, in an apartment. Currently I have rabbit ears + UHF loop and I am getting a lot of "almost there" OTA signals and am looking for an indoor antenna that will be just a step up. (I'd particularly like to be able to pull in KGO for the occasional college football game.)
TVFool sez:
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From the living room, there is a single wall (air conditioner set into it near floor level, vents onto balcony). The balcony doesn't open onto the living room, so short of drilling through the wall where the air conditioner sits, I'm not sure that's terribly feasible. There is a thin stucco finish on the exterior walls; the main living room windows (where we could try to aim through with the antenna, albeit obliquely) are metal-framed.
Like I said, rabbit ears (+UHF loop) *almost* pull in the signal (with a little monkeying with the orientation and sitting in the right place, I can just land the channel) -- I just need something that will be a bit more, without having to play Charades dancing around with the antenna every time I turn on the TV.
Given that KGO in particular is VHF, I don't know if I'd be best off getting something Silver-Sensor-esque and just pointing at Sutro Tower (all the entries listed at 41.7 miles, azimuth 312deg), i.e. just go out and grab a Terk HDTVa or similar. I've seen that the Terrestial Digital DB2 gets high marks for indoor use and I am interested in clearing up as many signals as possible -- but I don't know how much better the DB2 will do compared to rabbit ears in VHF. (Cos the rabbit ears aren't quite cutting it....)
Masterbuilt Butterball® Indoor Digital Electric Turkey Fryer - Gander Item # 427407